Creativity is a muscle you can exercise every day. I set a challenge for myself to create weekly short content pieces to present to the agency that are conceptually relevant to that week, inspirational and entertaining. I kickstarted this in March 2020 and this has become a staple that employees look forward to on Thursday mornings. It is a great exercise for me to tell a story with the restricted timeline I gave myself, to discover new avenues to look at the world and connecting the agency weekly for bite sized content.