emaar
downtown
dubai
Working alongside The Domino to create illustrations showcasing the evolution of the Emirati dress and heritage printed in Emaar Boulevard.

LOVE IS CONNECTION
Targeting Gen Z, Damas Jewellery launched their Valentine’s Campaign under the hashtag #loveisconnection.
Working alongside Stephanie Bassil, we created a series of in-store posters complimenting the collection with graffiti and youthful social media language: flirtatious msgs and plenty of love. We then animated and created a video produced to tell the story of the collection seeded on social media.




Creative direction - Dina Sami and Stephanie Bassil
Motion design - Stephanie Bassil