LOVE IS CONNECTION
Targeting Gen Z, Damas Jewellery launched their Valentine’s Campaign under the hashtag #loveisconnection.
Working alongside Stephanie Bassil, we created a series of in-store posters complimenting the collection with graffiti and youthful social media language: flirtatious msgs and plenty of love. We then animated and created a video produced to tell the story of the collection seeded on social media.
Creative direction - Dina Sami and Stephanie Bassil
Motion design - Stephanie Bassil