LOVE IS CONNECTION

Targeting Gen Z, Damas Jewellery launched their Valentine’s Campaign under the hashtag #loveisconnection.

 

Working alongside Stephanie Bassil, we created a series of in-store posters complimenting the collection with graffiti and youthful social media language: flirtatious msgs and plenty of love. We then animated and created a video produced to tell the story of the collection seeded on social media.

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Creative direction - Dina Sami and Stephanie Bassil

Motion design - Stephanie Bassil