l'oreal lrp product launch

Creative direction - Dina Sami

Art direction and design - Stefany Bassil

Production House - NINESEVEN1

Post production - Stefany Bassil

La Roche-Posay launched three dermatologically innovative anti-age serums. With each serum targeting a specific skin concern, women can choose what speaks best to their skincare needs. How could we break through the clutter with La Roche-Posay's serums content and authentically build awareness and engage with GCC customers through social platforms?


We gave women the choice. We chose 3 influencers to represent each serum and created content around each one.


Choose replumped, choose radiant, choose renewed. #chooseyourskin.

Let's tell brand stories, shift perceptions and get creative together!
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