La Roche-Posay launched three dermatologically innovative anti-age serums. With each serum targeting a specific skin concern, women can choose what speaks best to their skincare needs. How could we break through the clutter with La Roche-Posay's serums content and authentically build awareness and engage with GCC customers through social platforms?

 

We gave women the choice. We chose 3 influencers to represent each serum and created content around each one.

 

Choose replumped, choose radiant, choose renewed. #chooseyourskin.